How a Marketing Consultant Can Help Your Business Find Its Niche

A niche business market is one that is underserved or services only a distinct buying audience. If you’re looking to carve out a niche in the business world, a marketing consultant can help you define and promote it. A niche can be either a service or a product. Maybe you offer a specialised safety seat for children, with a patent being owned by you and unable to be replicated by competitors. Or maybe your area is lacking in upscale items for pets and you want to open a pet boutique. Whether your business is a service or product, if you are providing an underserved product or service, you have a niche business. Deciding on a niche can also help you stand apart from competitors in the same sort of business category as you.

Creating Your Business Idea

If you don’t already have an idea for an underserved business product or service, speak with a marketing consultant about researching the current market and finding out the needs of your community and prospective client base. Since professional marketers are constantly working with new and veteran business owners, they are familiar with which businesses are currently out there and which areas are severely lacking in certain goods or services. You should have a natural interest in the niche you want to do, and then work with your consultant to create a business plan and marketing goals.

Researching the Market

Before you start marketing your niche business to the public, you need to see how much competition is out there. If you’re lucky, you’ll be the only one in your local area to offer the product or service. But that doesn’t mean you’re the only one in the world to offer the product or service. You need to check how much online competition you have, which businesses similar to yours offer catalogues for their products, and where the closest related type business is to your area. Your marketing consultant will help you conduct extensive research so that when you do market the business as unique, you can state how and why it’s so unique.

Promoting Your Business

Once the legwork is done, it’s time to begin your advertising campaign. With all of the recent research you’ve done, your marketing professional should know exactly which types of advertising campaigns would work well for your business. They may choose to advertise in print publications, suggest you attend an expo or trade show, and if your business is truly a one-of-a-kind niche they may want to get you a radio or small television spot. Working with a marketing consultant not only gets the word out about your business, but it allows you to remain focused on building your niche whilst the expert finds cost-effective ways that promote it.

Why You Need An Outsourcing Consultant

What is an outsourcing consultant? If you’ve been around the Internet world for long, chances are you have heard of hiring help for segments of your business so you don’t have to try to do everything yourself. This is referred to as outsourcing. An outsourcing consultant is one who has some experience in this field, and can guide you to make wise hiring decisions – or at least point you in a positive direction.

Simply “Googling” outsourcing may not bring you the results you desire. How do you know whom you can trust? Your best bet is to find an outsourcing consultant who has actual experience in the field – better yet, find someone who actually outsources their own work and has success building their business because of it.

Many people think of hiring foreigners as outsourcers because there are many countries whose economies are such that a little bit of cash in U.S. dollars, for instance, can go a long way in their world. In this way, you can potentially hire quality work for pennies on the dollar compared to hiring an employee from your own country at a premium price.

Philippine outsourcing has become very popular for this very reason, but for others as well. Filipino people are schooled in English, and some are even raised in English speaking homes. Their culture is also seen as an honest one, and many Filipinos are computer savvy – many even majoring in some component of computer technology in college. Add this to the fact that a few dollars go a long ways in the Philippines, and you may find a winning combination for hiring outsourcing help with your business.

An outsourcing consultant can help you discover what you need that may jumpstart your business return on investment. What chews up your time that is not your core genius? Do you find yourself spending a lot of time on technical issues that you don’t understand? Are graphics and design not your cup of tea? Could you use a virtual assistant to handle your daily influx of emails and forum/social postings that tend to suck you in for way too many hours? What about content writing? Is your article marketing lagging because you don’t seem to get around to it? An outsourcing hired hand can help relieve your burdens and facilitate the growth of your business. An outsourcing consultant can point you in the right direction so you don’t spin your wheels narrowing down the field of potential help.

Finding a trustworthy source of information who walks what they talk is essential for your starting point for outsourcing consulting. Choose wisely.

Medical Regulatory Consultancy – Ushering A New Era In Life Sciences

The requirement of pioneering solutions in medicine is only possible now with regulations that define the right research. It also means approval of the right solutions with the help of consultation to aid development. It goes for big pharma players as well as the upcoming new companies that look at life sciences as their goal to provide quality medical devices. It is a team effort and the medical device regulatory consulting is an important agency that explores several customized options specific to various pharma companies.

The life science industry is expanding at an unprecedented pace. With constant research and technology available, many new devices and methodologies are being invented. With regular research it has also become critical to ensure that there are regulations for improvement of medical sciences. It is true concern on the part of the government that they strive for quality and perfection. Medical devices play a very important role in diagnostic processes. Thus, it is important on the part of the government to maintain highest standards to regulate them. But it is not always easy to maintain the highest standards. On many occasions the concerned firms fail to retain the standards specified the concerned government authority. One of the major causes for such failure is lack of knowledge. But such scenario can be successfully battled with correct consulting and training processes.

Medical device consulting firms provide with specifically trained professionals who help in obtaining quality and compliance for all type of medical devises. The proper methodology, skills and tools have a positive impact on the overall performance. Medical Device regulatory consulting is absolutely necessary for maintenance of quality systems. This is will help in meeting the strictest challenges posed by the regulatory authorities. One can choose from a number of medical device training courses. It is ideal to have umbrella coverage on all the issues arising inside the life science industry.

* Risk management – It is vital for the firms to have professionals with effective risk management training. They must go for training program that teaches to identify budding problems, method for checking the problem and prevention of future re-occurrence of similar situation.

* Documenting investigation- It is very important to have clear, comprehensive and effective documents. Any firm with professional who are trained in preparing such documents will be able in handling government authorities better. They must be trained with by experienced trainers to present the necessary data in crystal clear method.

* Medical Device Analysis- The professionals must be trained in order to conduct audit process for the medical devices and data. The medical devices must be put under regular audit in order to maintain quality. They must be trained for conducting both supplier and internal audits.

The professionals are equipped with a clear idea about analytical problem solving and quality system regulation.

In addition to training programs, the firms are assisted with consultation in specific areas like CAPA Systems, Management Control, Investigation facilitation and auditing. With specific suggestions from expert professionals in all the areas, the life science industry can address some of its problems in more organized way.

Consulting Professor – Mercenaries

Have you ever thought about the difference between mercenary soldiers and the “regular” military? The mystique is that somehow the mercenary can’t be trusted as much (to do what is not clear) but that they may be more ruthless, better trained and perhaps better equipped. After all, their life is on the line and all they have is their reputation to keep them alive and earn them the next job.

I don’t know about mercenary soldiers, but I do know About the modern day equivalent in proprietary (for profit) universities. It has been my pleasure and frustration for the last five plus years to be a mercenary (dare I use that term rather than the politically correct “consultant”) for a number of online universities. This article is written to encourage the reader to consider the similarities between the university consultant and the myth of the mercenary soldier and ponders with me the implications for the future of education. Let’s start with…

Similarity #1: More Efficient and Effective

If you are hired for piecework, you get very efficient at producing just what the customer demands. If you teach as a consultant, you efficiently streamline your workload so that you can meet the expectations of your employer while increasing your profit level per hour of effort.

All people learn from each context in which they work. That is the reason that someone who has left a corporation, worked for others and eventually “boomerangs” back will likely be hired on at a greatly increased salary. A diversity of work experience equates to broader understanding of the marketplace in which you work. In a similar fashion, those of us who teach for a number of universities understand the broader context of proprietary education as well. This leads me to…

Similarity #2: Can’t Be Trusted?

Trust and allegiance are closely connected and as some might say, “You get what you pay for.” Military commanders must feel they can trust their troops to follow them anywhere as that is what they signed on for. For that, the country is willing to pay benefits, often long after the term of service is over. While there is always some desertion, it is so dishonorable that few would consider it, even in the face of an officer sending troops into a location where they will likely be killed. In a similar fashion to career military personnel, the typical university has tenured professors who, although they frequently grouse among themselves will basically toe the party line on university policy. They are attached and take personal ownership in the outcomes and would seldom desert.

Unlike the tenured professor, whose university has shown allegiance to them to the point they know they will be taken care of for life, the proprietary university has no allegiance to the professors who teach for them. Employment is on a contract by contract basis, easily terminated at the end of every term. Just as mercenary troops won’t hire on to commanders who are known to make fool-hearty decisions, since their lives are on the line, university professors who are employed on a term by term basis will choose to cut back or stop working altogether for a university where the rules they work under greatly inhibit their work, or the compensation does not make it worth the trouble.

Of course this leads to an emotional reaction among the staff of the university that they can’t be trusted. Natural tensions arise on both sides. It may seem to the professors that the university Deans want and expect all the support that they would be offered on other, less contractual grounds. The likely outcome here is that contract professors seldom tell the whole truth to those who employ them, giving instead the politically correct tone and “flying low under the radar.” This subtle duplicity is both necessary for continued employment and plays into the the perceptions of them not being completely trustworthy. It is a hard catch 22 and leads me to my last point…

Similarity #3: Various Points of Connection or Grist for the Mill?

Education is at its heart and soul a matter of connection between people with the outcome intended to help one or both of them expand their lives. In a traditional university, the working environment is one of a great deal of connection between the administration and the faculty. It may seem as though year after year the students come and go but the faculty remain. Therefore of course the greatest connections are between those individuals, to the extent that they may form strong “good old boy”clubs to the exclusion of others. Proprietary university education, by nature of being a business, concentrates its focus on the students who are their customers. To read University newsletters as an example you will find many short stories about professors helping students achieve, helping them get past personal trauma and still stay at the University, or helping them graduate. The administration and such universities are focused on the students while maintaining high expectations for faculty behavior, often not hesitating to make more rules to bring more faculty in line with those expectations. Of course this is a particularly reasonable point of view from their perspective and will at the end of the day create strong educational outcomes, which is their business. Nevertheless, it puts the university consulting educator in the role of “grist for the mill” as it is they must manage these new roles and expectations on top of their workload for no extra financial benefit. Since financial benefit is the only quality that keeps the connection between administration and faculty, there is a loss of warm feelings between the two every time the university adds extra demands without recognizing the cost.

And still I recommend it? At one point in my career I was chair of the doctoral program at a proprietary online university. While I had to step down from that position because I could not ethically hire people knowing that they were going to be treated merely as grist for the mill, I still highly recommend the job to others. In other words I don’t mind being grist, I love having the flexibility of minding my own business, my own time, and my own finances, but it’s an individual choice and people need to go into it knowing what they’re getting into. It might be made somewhat easier if university administrators could understand the consulting or mercenary professor’s point of view. But while I may dream of the day when the university says, “We really need this to happen, what do you need in order to make it fit with your life?” (as one would expect between any two negotiating parties), that is not so likely to happen in the near future. The realities of the market economy are that there are many people applying for online positions, so many so that administrators usually have an attitude of, “leave if you don’t like it.”

Still at the end of the day being a consulting professor offers you the same flexibility it offers the students taking your classes, you choose the time you to do your work (as long as the feedback to students is enough to satisfy them), and you manage how much you work you have and to a large extent the amount you get paid (working for multiple universities as needed). As a basically entrepreneurial spirit this works for me. I have flexibility and freedom in my life that I need to build the future that I want, with few encumbrances (or at least none that I can’t manage) from the people who sign the checks. The rewards are different, in that seldom are my collegial relationships within the university a source of my sense of connection or satisfaction in my work. Instead my connection to the doctoral students I mentor, and, less often, the students in my classes gives me the job satisfaction that I need. Would I recommend it to others? Absolutely! But only if and when that person understands the issues and is willing to take them on. After all, a mercenary lifestyle is not for everyone.

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