Archive for: May, 2023

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

May 31 2023 Published by admin under Uncategorized

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply meticulous planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated mainly to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic theming for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevance of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor’s websites. If the pages of the competitor’s websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor’s websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages usually have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many modifications and additions, the big brand websites usually accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8 – Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9 – Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a perfectly optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can solve any problems mentioned by customers in any website. There are different software programs available to enable companies to monitor and track any mentioning of their brand on the internet.

15 – Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasizes their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerning ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages usually needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continuously interpret and evaluate the results to adjust his strategies accordingly.

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Can You Become a Professional Internet Marketing Consultant?

May 31 2023 Published by admin under Uncategorized

Becoming a professional internet marketing consultant is a
business opportunity that individuals who are well-versed in e-
business and internet marketing may be interested in pursuing. If
you are new to internet marketing, you could certainly become a
professional internet marketing consultant; however, a lot of
preparation is needed because providing professional services as
an internet marketing consultant requires knowledge and
experience with a variety of different types of internet
marketing.

If you are interested in become a professional internet marketing
consultant you should analyze your internet marketing skills,
identify your strengths and weaknesses, and craft a plan for
educating yourself and strengthening your internet marketing
skills in areas that are lacking. Developing your expertise in
the field of internet marketing prior to offering services as an
internet marketing consultant is crucial.

As an internet marketing consultant you will come in contact with
a variety of clients with varying levels of knowledge about
business and internet marketing. Some will be completely new to
business and will need basic guidance from their internet
marketing consultant in regard to basic business matters as well
as entry-level internet marketing concepts. On the other hand,
you may have business professionals who are seasoned in business
and marketing but are clueless about internet marketing. Last but
not least are the e-business professionals who commission an
internet marketing consultant for research, planning and internet
marketing services including management of marketing campaigns.

As an internet marketing consultant you can provide full-service
consultations, or you can target specific internet marketing
areas in which you have gained expertise. Sometimes the latter is
best because not only is there less for you to learn which
enables you to truly provide expert services, but a narrowed
scope of services can also provide a niche market which gives you
potential for developing a thriving practice as an internet
marketing consultant.

Niche areas you may wish to pursue as an internet marketing
consultant include:

1. Market research

2. Preparation of marketing plans and/or business plans

3. Search engine optimization

4. Pay-per-click campaign management

5. Email marketing

6. Viral marketing

7. Link campaign management

8. Ezine advertising

9. Newsletter publishing

10. Distribution of expert articles

11. Media campaigns

12. Copywriting

13. Website development

14. Web hosting

15. Coaching services

16. Training and education

17. Publication of internet marketing books

18. Operation of a subscription service with

information about internet marketing

These are all services that an internet marketing consultant may
offer. The service menu for an internet marketing consultant may
focus on one specific type of internet marketing, a few different
types of services, or full-service internet marketing
consultation that includes all of the suggested services and even
more. While providing some of the service offerings would require
an internet marketing consultant to pursue self-development
opportunities through continuing education and experience, some
areas are easy to master without extensive experience or
training.

When you specialize in a specific area of internet marketing, the
fact that you are specialized can actually build your credibility
as a professional internet marketing consultant. You can also
participate in online forums about internet marketing or publish
expert articles about internet marketing which can position you
as an expert in internet marketing consultant further building
trust and credibility which will enhance your business through
word of mouth referrals.

With the exception of web hosting, no expensive equipment is
needed to provide services as an internet marketing consultant.
To provide services as an internet marketing consultant you will
need access to various resources and publications which will keep
you abreast of changes in the internet marketing industry. Basic
computer equipment and some specialized software may also be
necessary. The most important factor to remember is – to be a
professional and credible internet marketing consultant you must
develop expertise in whichever area of internet marketing you
wish to consult in.

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Business Consultants Boost Practices

May 31 2023 Published by admin under Uncategorized

Business consulting boosts revenue and businesses. Hiring them in this day and age has become indispensable to ensuring that a certain business succeeds. There are many consultants out there who can offer alternatives in situations other than their area of expertise. A business is sure to operate effectively when consultants like accountants and CPAs are hired for it. A consultant immediately recognizes the contours of the business by discovering its weaknesses and strengths.

There are many benefits you can reap by hiring a business consultant. Consultants keep an eye out for situations and circumstances that usually escape the notice of the regular staff. Consultants for businesses are usually very well-informed about the market situation and therefore, they easily enhance the experience of the staff while remaining oriented towards a positive result for the company they are helping. Most businesses, these days no longer possess the capability to analyze past failures and successes to base future plans upon.

A business consultant possesses considerable analytical skills that enable her to discover ideas and solutions for business growth and maintenance of a healthy relationship with customers and clients. This way, the businesses that consultants support usually stay ahead of the competition. Professional experts offer comprehensive information on different aspects of managing a business effectively. It’s as if their presence and absence makes the difference between success and potential failure for a given business.

Business consulting gives business owners more time to think over core activities that are critical to the business’s long term goals without having to think about faults in the system that could harm the enterprise if left unnoticed. Business owners are like captains of a ship while business consultants are the engineers discovering and immediately sealing minor cracks that may grow to sink the ship if left unattended. In addition to working on a short term basis, business consultants can act as a practice manager’s long term aid. With the help of a business consultant, employee productivity and performance are dramatically improved.

Business consulting is an indispensable ingredient for new businesses. Two things are mainly required for a new business: a business plan and funds for its proper management. A plan that is thoroughly prepared will convince financial institutions and others to invest. Not only do professional business consultants greatly contribute to the development of such a plan, but they also free entrepreneurs from the stress associated with the process. Once the business is established, its owners or providers will want to increase sales or productivity. Business consulting services make possible the development of a strong marketing plan to increase sales. What go into a strong marketing plan are the analysis of growth, competitors and customer behavior.

Business consultants must be able to understand the business they will provide guidance for. This almost guarantees the success of that business. Therefore, business owners and practice managers must recognize their own objectives before consulting a business professional. That way, the consultant will know exactly what to focus on so that the company may be able to achieve those targets.

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Sustainable Change Management

May 30 2023 Published by admin under Uncategorized

Changes became a part of daily living. Some years ago, the pace of changes was at much slower rate. A few hundred years ago, there was even less changes. But today the changes are accelerating in every aspect of our life. In our private life we see the changes every day.

Changes are reflecting to the business as well. Things that were actual yesterday, became obsolete today. Also, things that suit to the business needs today will not be good enough tomorrow. Every company and every employee within, need to keep up the changes. Otherwise it will become obsolete. It is in the human nature to look for the comfort zone and try to stay there. But in order to survive in today’s business environment, it is necessary to constantly move outside of the comfort zones. Otherwise the company is gradually staying behind the others and becoming obsolete in the business environment.

It is crucially important to understand that changes are inevitable. It is important for every individual to understand his/her role in making the changes happen and what is required to deliver successful and sustainable change. Some researches shows that at least 65% of change initiatives are failing. The implemented change that didn’t last a day after the project is “successfully” completed is also failure in the change process itself. There are many reasons for failure of changes.

People sometimes allow themselves too much easiness. They focus on one segment of change instead on all segments. They fail to make strong change team. They underestimate the power of vision, or they miscommunication the vision to all stakeholders. They may declare victory too soon. They forget that the culture is changing very slowly. Finally, they forget to follow up the change process.

Sustainable change management requires structured change process. There are many change management systems. The weakness of most of them is their complexity. Due to their complex structure they are not applicable to small, daily projects and changes. The good change management system need to be simple, but still robust enough to support every change process.

The first step in the change management process is the engage all stakeholders in the change process. It is necessary to build the sense of urgency for change. Objectives and benefits of change should be known. Establishing the sense of urgency is important, in order to gain cooperation that will bring the necessary change into the company.

In order to initiate the change process successfully it is necessary to form the team. The project team should present the sustainable power and expertise. The team needs to be composed of people that possess the various areas of expertise. The team should have power of position, expertise, credibility and leadership.

The vision should be the factor that will motivate and guide all stakeholders to the change destination. The vision need to clarify the future that will be different than the current state.

The change initiative needs to be communicated in a appropriate way. The communication needs to be done internally and externally. Proper communication of change process requires detailed plan. But, before we build the plan, we must make sure that we have sufficient technical competencies for communicating the plan.

People react in a different way to the change.Typical pattern of phases in acceptance of changes is through the following stages: shock, denial, anger, bargaining, depression, testing and acceptance.

In order to sustain the change process you need to reinforce the process and follow up the results. This will require from manager to apply various types of support and pressure. The pressure needs to be applied according the situation. The purpose of the pressure is to produce creative tension that will lead to success.

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Facts On Six Sigma And Change Management

May 30 2023 Published by admin under Uncategorized

Managing the changes as associated with the Six Sigma process will first require managers to outline all facts appertaining to this niche. It is important for employees to know all the benefits associated with this process and that their jobs will not be in danger. The fact that this process involves replacing old practices with new practices makes it beneficial. New practices will increase workplace motivation in the long run, despite avoidance at first. Employees may not know this therefore the fact that they will be more motivated when an organization adopts a new way of doing things should be thoroughly explained to them.

Managers should organize sessions which will be used to outline to all employees the facts related to the Six Sigma changes desired. Employees should be allowed to make contributions. All contributions should be taken into consideration, as this will foster the teamwork environment essential to the Six Sigma Methodology. Employees will cooperate more with new changes when they realize that their contributions have been brought to board.

Apart from organizing formal sessions, managers can use lunch breaks to pass their messages and foster employee morale. During lunch sessions is the ideal time to hold an informal discussion with some employees on a particular issue. Discussions during informal sessions should not be serious in nature.

Changes will not be sustained just be providing all needed information to employees. The further step needed to be taken in managing changes is proving to the workforce of a particular company that the changes to be introduced have also been introduced in other companies. Employees will buy a manager’s ideas after they have shown them that the changes talked about are practically taking effect in other related companies with success.

The hardest task when all has been said and proven concerning Six Sigma training and certification is creating a lasting desire to implement the changes. The desire to see the success of a changed and improved process will be created if employers are instilled with a particular vision. An employee having a vision or a dream about the possible positive results of a particular management resolution will be motivated to work.

For a Six Sigma vision to be etched in an employee’s mind, it has to be that the employee will benefit if the vision comes to pass. In simple language, employees should be told that Six Sigma training and implementation will create financial success to the company which will in turn result in salary hikes. When an employee has the vision that by cooperating with particular changes, the company will earn more profits which will result in everyone becoming more successful, he or she will be more eager to work hard.

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Effective Change Management For Your Business

May 30 2023 Published by admin under Uncategorized

What is Change Management?

Change management is the procedures put in place within an organization to manage various forms of change. If that sounds like a mouthful let’s see if there is a simpler explanation. Take a company that needs to make a change, there are specific issues that have to be addressed if the changes are going to be successful, therefore the business needs a clear-cut method for putting the changes into place.

Barriers

If you need to effect change in your business, you must first understand the common barriers. Change management means overcoming the common barriers without losing key members of your staff. The main problem companies encounter is an inherent resistance to change.

Resistance to change is a huge problem in the business world, and unfortunately, many management teams never figure out the best way to overcome it. Too often leaders in a company will simply steamroll over the employees resulting in lost production, excessive quits and quarreling among staff. When you understand that, a lot of the problem is fear of losing personal relationships rather than the actual technical changes. Allowing employees to participate actively in the changes is one way to address this issue.

Research

As you prepare your company to go to the next level, it is important that you research the current state of your business compared to where you want to go. This will give you an overview of the distance between the two points and an idea of the steps you must take to achieve growth, productivity or other corporate goals.

Communication

Once you have a tentative plan for moving forward it is time to begin implementing change management. Communication with your staff will be key to overcoming barriers and making a smooth transition. Discuss the plans and why they are important to the continued success of the company. When people understand that their continued employment is contingent upon the success of the company, which also means change is inevitable they are more inclined to get on board. In the best case scenario you could even get everyone excited about the changes.

Education and Retraining

Your change management may require the implementation of education or retraining. The difficult part is creating a seamless training or skills upgrade situation for your employees. Preparation and scheduling will be key to this section of changes; you might consider hiring a professional training firm.

Conclusion

Change management is a big deal for businesses of all sizes, and learning to implement it is critical for continued success. Remember your employees during the process and do your best to address their fears, this is best done through open communication about what you are doing, why it is necessary and how it benefits everyone involved. Once change is in the works, it is also important to continue monitoring the procedures and fine-tuning when necessary.

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Turning Your Business Around Through Change Management

May 30 2023 Published by admin under Uncategorized

All companies have their ups and downs; it’s the nature of being in business. From a management perspective there is not a business in the world that hasn’t experienced issues when managing their business. Sometimes, a business needs to change the way it does business to align itself once again with changing markets and customer demands.

Change Management

As the leader of your company, you need to have a thorough understanding of the changes you need to implement in your business. Your employees need to be assured that the planned changes are permanent and of benefit to the business. They need to be reassured that these changes are not experimental or temporary, and they need to fully understand the reasons behind the proposed changes. If you don’t get your employees onside with the changes you need to implement, you can have a very difficult time introducing your changes, as you will meet resistance. This is why there is such an emphasis on change management – the management of these necessary changes.

To successfully manage change, make sure that you take the time for sufficient dialogue and communication with the entire staff. Back everything you communicate up with facts and figures, creative yet realistic plans, and sturdy goals, and you’re far more likely to succeed with change.

As the business owner, you fully understand the reasons why change is necessary for your business. However, it is important to factor in that there will always be people who won’t share your vision, and this can lead to resistance. Both passive and active resistance could be difficult to manage, but you have to remain strong in order to maintain your business vision. Good communication may not eliminate resistance entirely, but it can greatly minimise its ability to disrupt.

A strong leader is needed when it comes to change management. Without good leadership qualities, it can be difficult to communicate your vision of the future of the business.

A good leader has character, is not easily swayed by others and can stand up for his decisions, while also being aware of their own infallibility. He / she should be enthusiastic about the business, as well as the implementation of the changes. A good leader is confident. They know that there is no such thing as “perfect” but would always do the best to try. A leader should be passionate about their work and compassionate to their employees. It is with these valuable characteristics that a leader can drive change management to change the course of their business for the better.

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Positive Change Management for Leaders

May 30 2023 Published by admin under Uncategorized

“The only constant in life is change.”

The concept of change has become so pervasive that no business leader could impress investors by saying things are status quo. Yet while driving change is a constant preoccupation for most CEOs and CFOs, relatively few change management programs succeed. Why is this so? Research has shown that around 70% of change in multinationals fails for the past 15 years.

The world trends such as liberalisation of government regulations, globalisation, Internet, emerging technology, corporate social responsibility and economic uncertainty are just some examples. Organisations are now forced to react and evolve, but a successful organisation knows it must not simply be reactive, but rather proactive.

Major strategic shifts now come around much quicker and more frequently. This highlights that the consequences, stakes and the costs of change management failure are big. Today, staff is being asked to take on three to four times as much change as they can naturally handle and some may lament about this “fluidity” in an organisation. Thus, change management is a definitive core competence as the ultimate corporate advantage in today’s business environment is the ability to transform. Change is seen by many as a positive force, an opportunity to reassess the fundamentals and keep excesses in check.

What are the steps that characterise successful change management efforts? Here are some key steps for starters.

1. Communicate- Prepare your troops

The logical first step to major change is convincing everyone that a fundamental shift is needed – and quickly. However, rather than knocking your employees over with a wave of change, it is important for leaders to ignite a sense of fire that inspires deep-seated, durable change. Especially for Generation Y who have been researched to need a sense of reason and personal interest, employers have to give them a reason to fight for.

Tone from the top is key in change management. It is essential that change is driven and communicated well by senior leaders. The required resource, desired outcome and the accountability should be clearly communicated. Some have indicated that failed change management initiatives often point to lack of communication from the management and audit committees.

2. Equipping your Troops with the Necessary Resources

To embrace change, an employee must be willing – and able to implement the changes. It is ironic for a company to spend millions on a merger or acquisition, yet spend only a fraction of that on training. Just like a soldier who needs his weapons to fight, employees need to be well-equipped in order to battle it out in business. The learning and development must be thoroughly thought-out and well implemented.

One must have a clear understanding of the new competencies required, target and tailor the training efforts so people are fit for the new purpose. With transformative change, the new skills are often more behavioral than technical. For example, an employee whose administrative role has been outsourced may be willing to take a stab at the more strategic job of business liaison, but lack the capabilities. In order for the employee to be rotated to fit the new shoes, such a shift will require time and in-depth education. It is also important for the senior management to communicate to manage any potential expectation gap before the employee takes on the new role.

3. Focus and reward on the right numbers

As most of us know, goals must be S.M.A.R.T. This means the goal must be specific and measureable. Tradition often overpower organisation at the on-set of changes since people are innately resistant to change. Thus, it is helpful to break down the transformation into smaller chunks of changes. This enables your organisation to monitor milestones and celebrate success. One can build on small, short-term victories to infuse the team with momentum, so they can carry out the full extent of the desired changes. It is crucial to measure and celebrate your results, instead of assuming there are achievements made.

More importantly, do ensure you are measuring the right things and rewarding them as well. The carrot incentivising the right behaviour must be the right one, whereby it enhances the value of your business. There is no magic to all this, so it is important to rally the troops through constant communication, equipping them with the necessary resources, as well as keeping an eye and rewarding the key indicators of success.

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Expert Consultant Saves Far More Than His Fee

May 30 2023 Published by admin under Uncategorized

Many organizations today have come to realize that they are facing many challenges that need to be addressed if their organization is to remain viable, and that timely and decisive action is necessary. Many also realize that they need to look outside beyond their organization’s internal resources if they are going to truly address their needs in a coherent and cohesive manner. They generally realize that they must seek the services of a qualified consultant, but while they are correct that they need help, they often are ill- prepared to make informed decisions regarding what precisely they require, or which consultant best serves their needs.

1. The number one requirement for a consultant is absolute integrity. That means that those involved in hiring the consultant have to feel comfortable with that individual. These individuals must be careful not to be swayed by fancy rhetoric, or some sort of reliance on techno- jargon. A rule of thumb should be that you should stay away from any consultant who cannot explain what he does and would do, and how, in non- technical, plain talk!

2. Don’t decide upon a consultant solely on the size of his fee! Ask how the fee is determined, and how does that fee relate to what he’ll do for them. Run away from any consultant who says something to the effect, “You get what you pay for.” Any consultant you hire should be willing to guarantee that he will save and/ or make the organization MORE than his fee! This can be in a combination of savings, new revenues generated, efficiencies, etc., but must be measurable. Otherwise, it is difficult to justify the services of a consultant.

3. Don’t get overly concerned with the governance of an organization. While certain governance models seem to work better for certain organizations than others do, it is never the governance that needs to be addressed first. Organizations should prioritize their goals, visions, and the relevance of their Mission Statement. They should examine how they communicate with their members, donors, and sponsors. They should look at their attrition rate and determine both why someone remains a member, and why members, sponsors and donors are lost. It is almost always easier and less costly to retain members, donors and sponsors, or to reinstate former ones, than to acquire new ones! A quality consultant should be able to not only develop a Strategic Plan for an organization, but develop an ongoing methodology for a group to continue strategically planning on an ongoing basis!

Never hire any consultant who is unwilling to guarantee his results to be cost effective, in terms of both his fees and the costs to the organization. Ask potential consultants how they envision ramifications of taking certain actions in terms of potential risks, etc, and how the group should address and safeguard against those potentialities. The consultant you seek should also be able to predict what might occur if actions are not taken, and the organization continue as is, based on trends, other groups and his expertise. Make sure that your consultant more than pays for himself (not in general terms, but in measurable ways)!

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Better Business Practices For Management Consulting Firms – 7 Phases In The Consulting Process

May 29 2023 Published by admin under Uncategorized

We live in a strange society. Any society that calls itself capitalist should have a flexible framework in which to operate businesses. Management consultants are at the forefront of any business evolution. Without a clear process our clients are directly affected and penalized by our inefficient solution-delivery.

Management schools across the country breed new generations of business thinkers one after the other. But they rarely provide them with the framework in which to think and deliver ideas. After graduate school, those same thinkers end up, in large percentages, at management consulting firms. There again, a framework is too often lacking.

Instead of teaching new consultants a way to deliver advice, they are rather thrown into the lion’s den with no more than a pat on the back and a “Go get’em tiger!” with the expectation that they will learn on the job. However, the quality of the On the Job Training, or OJT as it’s called, depends largely on the senior consultant supervising the project. Too often, the pace of the work prohibits the effective teaching the new consultant should be entitled to.

The “what” of management consulting, (I.e.: Generating ideas, finding solutions, and implementing those solutions inside the client’s business) can’t happen in a vacuum. When it comes to management consulting, the delivery process or the “how” should be what primes. Because, given a step-by-step process any business school graduate can think his way through a problem. Sadly without such a process, too often the final recommendation rarely offers a long-term solution for the client.

Therefore, I would like to propose a new basic process. This process can be used regardless of the type of project, or the industry in which consulting. This process is what the consultants at Tumiza Strategy Consulting, LLC use to ensure quality delivery and implementation of business solutions.

Here are the seven fundamental phases of this process:

Phase 1: Making First Contact/Entry

First Contact: This is the first contact with the client.

Discussion: At this phase the Business Analyst is identifying who the client is and what motivation there is to bring about change. (WILL-logical & WANT-emotional FACTORS)

Negotiation: Here the Business Analyst is exploring the potential for working together with the client. This step also includes specifying the desired outcomes (general scope), deciding who is going to do what, agreeing on style, costs, timing and accountability. It’s also at this stage that an agreement is reached to move to the next phase.

Phase 2: Survey

Preliminary Analysis: The Business Analyst(s) collects the data needed from the client and analyzes it in view of improving Quality, Sales & Marketing, Operations and Administration of the corporate endeavor. The actual analysis performed normally includes a series of studies I.e.: Financial Ratio Analysis – Business Efficiency Analysis – Business Growth Analysis, etc.

Functional Findings Meeting: At this meeting the Business Analyst (or team of Business Analysts) presents the findings to the client in a report format. The report highlights the issues as encountered by analyst(s), the concerns the client may have, proposed solutions, possible improvements, and anticipated results and estimated net benefits of solution implementation, and cost of consulting services to install the improvements.

Proposal: Based on the findings, a proposal is drafted to show possible improvements, estimated net benefits to client, and cost of consulting services to install the improvements.

Phase 3: Management Consulting

Opening Meeting: At this meeting the Business Analyst introduces the client to the Management Consulting team, which normally includes a Project Director and one of more Management Consultant. During the meeting the client and consulting team ask clarifying questions to ensure full understanding of both parties’ expectations and sought outcomes. The different roles of all stakeholders are delineated including the role of the Project Sponsor. Also, at the meeting both parties agree on the Functional Project Requirements and clients Key Decision Criteria are identified to ensure successful project completion – Estimated duration: 90 minutes or less.

Discovery: During the discovery process the Management Consulting team’s job is to breakdown the functional findings and project requirements into a technical structure so that tasks can be allocated. This process involves an in-depth primary analysis. Estimated duration: 2 days or less.

Project Plan: The project director drafts a Project Plan that confirms the expectations of the client. The document lists all major functional activities and objectives of the project. Once agreed upon, the Project Plan becomes the blueprint used by all in the achievement of the objectives.

Phase 4: Execution

Implementation: At this stage, the client (Project Sponsor) is given assistance in specifying what it is he wants and when he wants it. The interaction between the client’s employees and the Management Consulting team continues, solutions are sought and implemented. Also, at this step the work is planned in terms of who will do what, when, where, how and with what resources. The Project Plan is then carried out.

Initiation/Research: All parties involved get to know one another better. Bonding relationships are formed. The Management Consulting team continues to gather and analyze information to properly hone the project.

Execution: At this stage solutions are being implemented. Solutions may take several shapes including: trainings, standardizations, procedures, improvements, re-organizations, documentations, etc.

Phase 5: Evaluation

Evaluation: In an ongoing fashion, the client and the Management Consultant team look over the project and their relationship and make adjustments to ensure satisfaction of client based on Key Decision Criteria.

Recommendations: Regularly, throughout the project, the Management Consulting team presents its findings, recommendations and proposed execution plan to the Project Sponsor.

Status Reports: On a regular basis the Project Director drafts Status Reports and meets with the Project Sponsor to share the progress of the project and to re-align the objectives as necessary.

Phase 6: Termination

Termination: The Project Director and the Project Sponsor agree to conclude the project. The final objectives are decided and concluded in the allotted timeframe.

Closing Letter: Project Sponsor shares all comments in an official letter addressed to the executive management of Tumiza Strategy Consulting.

Closing Questionnaire: Project Sponsor fills out a closing questionnaire.

Phase 7: Revision

Progress Review: About 3-6 months after the project, the management at Tumiza contacts the client to inquire about the project installations and their effects on the business. Additional solutions may be proposed.

In summary

The world of business is becoming more intricate daily. The rapid rate of absorption of new technologies and the minimization of barriers between economies make the expansion of business easier and more affordable than ever before. Even small and medium sized businesses can now compete with the giants of past days.

The knowledge and wisdom of our management consultants cautiously reserved for the business elites of before is now made available to small and medium sized businesses as well. These smaller clients can’t afford any inefficiency – their budgets can’t permit it. Therefore our industry needs to improve and streamline its processes to ensure that we can serve all our clients in the most optimized way.

M. Joseph Roberts,

[email protected]

PS: And always remember: If you are not having fun, you are not serious enough!

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